My background spans branding, UX and e-commerce. I’m as comfortable untangling positioning and customer journeys as I am refining typography, grids and identity systems.

My name is Manx Gaelic for the Isle of Man, which probably explains my pull towards land, language, roots and identity. I’m also half Irish and currently learning the language, reconnecting with heritage in a way that feels active, not ornamental.

My love for digital started with Tumblr, Myspace and unhinged CSS tinkering. Since then, I’ve swapped glitter cursors for scalable design systems, but I still believe good work needs texture from the real world, not just 47 open tabs.