My background spans branding, UX and e-commerce. I’m as comfortable untangling positioning and customer journeys as I am refining typography, grids and identity systems.

My love for digital started with Tumblr, Myspace and unhinged CSS tinkering. Since then, I’ve swapped glitter cursors for scalable design systems, but I still believe good work needs texture from the real world, not just 47 open tabs.