Ellán O’Neill–Girvan

Ellán O’Neill–Girvan

Ellán O’Neill–Girvan

Ellán

Ellán

Ellán

  • Open to work

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  • Remote, Hybrid and freelance opportunities

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© 2026 Ellan O'Neill

11:18 AM

Newcastle, UK

Scaling Without Compromise

Scaling Without Compromise

Scaling Without Compromise

Organic Zoo

A full brand and digital evolution for Organic Zoo, a much-loved childrenswear brand rooted in slow living, sustainability and the joy of childhood. The project brought together a refreshed visual identity, comprehensive brand guidelines and a custom Shopify Plus experience, creating a softer, more consistent world across brand, content, social and e-commerce.

My role

Brand & Digital Designer

Date

2025

View Live Project

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The challenge

Organic Zoo had outgrown its existing visual identity and theme-based website. The brand needed a more considered system that could better reflect its warmth, values and growing product world, while giving customers a calmer and more intuitive way to browse, discover and shop. The challenge was to evolve the brand without losing its charm, balancing playful details and emotional storytelling with clearer structure, stronger product discovery and a more scalable digital foundation.

The challenge

Organic Zoo had outgrown its existing visual identity and theme-based website. The brand needed a more considered system that could better reflect its warmth, values and growing product world, while giving customers a calmer and more intuitive way to browse, discover and shop. The challenge was to evolve the brand without losing its charm, balancing playful details and emotional storytelling with clearer structure, stronger product discovery and a more scalable digital foundation.

The solution

A calm, characterful brand and e-commerce experience that feels unmistakably Organic Zoo. The refreshed identity introduced a warmer typographic system, earthy colour palette, candid photography direction and a flexible style guide spanning messaging, imagery, packaging, advertising and social templates. Online, the custom Shopify Plus site created a more intuitive shopping journey through cleaner layouts, richer storytelling, quick shop functionality, swipeable product imagery, considered upsells and a smarter search experience designed to make product discovery feel effortless.

‹ Kiki McDonough

Rosewood ›