Rosewood - My Framer Site

Ellán O’Neill–Girvan

Ellán

Open to work
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Remote, Hybrid oppurtunities
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Private Luxury, Digitally Framed.

Rosewood

A refined digital experience for Rosewood Residences Beverly Hills, designed to communicate an ultra-luxury residential offering with the restraint, clarity and polish expected from a world-class hospitality brand. The project focused on elevating key content pages through considered layout, editorial pacing and premium visual hierarchy, helping translate the feeling of private residential luxury into a calm and confident digital experience.

The brief

Design a set of elevated content pages for Rosewood Residences Beverly Hills, bringing together residential detail, hospitality-led service and lifestyle storytelling in a way that felt premium, considered and easy to navigate. The challenge was to balance aspiration with clarity, creating a digital experience that could speak to a highly discerning audience without becoming overly decorative or dense.

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The solution

A set of early design explorations that helped shape the look and feel of the wider digital experience. The final direction gave Percival a stronger editorial presence online, creating a more polished foundation for product storytelling, campaign content and e-commerce interaction.

A more polished and intuitive e-commerce experience that balanced luxury storytelling with commercial clarity. The redesign improved the way customers moved through the site, from clearer navigation and collection pathways to more considered product discovery, filtering and product page layouts. The final direction created a calmer, more refined shopping experience that better supported both brand perception and conversion.

‹ Organic Zoo

Percival ›