Kiki McDonough
Reimagining the e-commerce experience for a heritage jewellery brand, improving product discovery and creating a more intuitive path to purchase.
Scope
UX Strategy & E-Commerce Redesign
The challenge
Kiki McDonough's digital experience wasn't keeping pace with modern customer expectations. Navigation lacked clarity, product discovery was fragmented, and key collections were difficult to browse, creating friction throughout the shopping journey.
Reimagining the e-commerce experience for a heritage jewellery brand, improving product discovery and creating a more intuitive path to purchase.
+18% Product Discovery +12% Navigation Engagement +9% Conversion Rate
